Upcoming Dates
  • September 24, 2025 10:30 am - 12:00 pm Ended
About

Your website is more than a business card - it's the digital home base for your nutrition practice, where potential clients decide whether or not they trust you enough to book. But too often, dietitians spend hours tweaking colors and adding credentials without addressing the structure that actually drives conversions.

 

A well-structured website doesn’t just look nice - it guides visitors seamlessly from curiosity to booking a call or service.

In this session, we’ll explore how to design a website that communicates your expertise, attracts the right clients, and builds trust. Whether you’re starting from scratch or refining what you already have, this workshop will give you actionable strategies you can apply right away.

 

  • Understand the purpose of each 5 core pages and why it matters for your practice.
  • Map out your website structure so visitors know exactly where to go without confusion.
  • Use client-centered messaging that speaks to your audience’s problems and goals instead of just listing your credentials.
  • Plan your calls-to-action (CTAs) so they lead potential clients toward consultations, programs, or products.
  • Walk through a step-by-step framework for laying out your pages in the right order.

*As a thank-you for attending the live workshop, you'll get the Website Wireframe Template + Copy Checklist to help you put everything into practice quickly.

 

 
Speaker : Alyssa Sangalang, Web Designer + Strategist for Expertise-Based Personal Brands
 
As the founder of Contrast Collective Co., she specializes in building websites that position expertise-based entrepreneurs + professionals as the go-to expert in their niche, while still feeling approachable and aligned with their values. With a process that strips away tech overwhelm, Alyssa empowers her clients to translate their unique voice and expertise into a digital presence that sets them apart and draws clients in with confidence.
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