As a BC RD PRO member, you have the capability to post a blog on our website.
Each blog has a potential to rank as a separate page on google, which means your content (and your profile) can be in front of more potential clients than a RD member who doesn’t blog on here. Posting regular, high-quality blog articles on nutrition topics you’re knowledgeable about will not only help position you as an expert in that area but also helps potential clients find your profile and learn more about your service offerings and approach. Read on to learn how to start blogging on BC Dietitians!
Why Blogging on BC Dietitians?
BC Dietitians is a collaborative effort – this website is a representation of registered dietitians across BC hence it’s most valuable to showcase the different voices, approaches, expertise of each dietitian members. As dietitians ourselves, we understand that most of us have multiple roles in our profession and time in valuable, with a community approach, we can help each other keep up with awareness and traffic without having to do it all alone!
When you blog on our website, it creates content which will improve our website. At the same time, we invest time and money in our own blogging and SEO optimization to keep content up to date and continuously improve the website so that we can help you generate more traffic and leads while you focus on serving clients and generating more revenue.
Step by Step Guide for Publishing a Blog on BC Dietitians
- Log into your account on the BC Dietitians Website
- Navigate to “Dashboard”
- Navigate to “Blog”
- Click on “Add New” to start creating a new blog post
- Enter the Blog Post Title (make sure to use your keywords)
- Write your blog content OR navigate to “Edit with Elementor” for more features and options to easily format your blog
- Check off your relevant categories
- Click on the “set feature image” section to upload an image for your blog (Make sure to rename your image before uploading and add in a relevant alt text)
- Once satisfied with the post, click the “Publish” button. Confirm the publication, and the post will go live on the website. Click “save draft” if you’re not quite ready to publish the article
- After publishing, consider sharing the blog post on your social media platforms or in newsletters
Finally, if you still need support after following these steps, we are only an email away and we will also keep an eye for new blogs, optimize and share them as best as we can!
How to Find Your Blog Topics
Our favorite way to find blog topics and content is to REUSE old content!
Do you already blog on your own website or maybe you have been posting on social media platforms? You may also have valuable content sitting in your google drive or emails that you have sent to your past clients. These are often super helpful content for potential clients as they often have similar questions and/or challenges.
When you do have an idea what your blog topics, do a quick keyword research to see what questions people are asking around that topic and what words are they using. Find the keywords with with the highest search volume and lowest difficulty score – aim for a difficulty under 40 OR easy to moderate.
How to Optimize Your Blog for SEO
One of the benefits of blogging on BC Dietitians is that we will help you optimize your blog for SEO with keywords, formats and metadata optimization behind the scenes. Your blog ranking well also helps with our website ranking in general, so it’s definitely a win-win. Here are some key components to blog SEO optimization:
- Your keyword(s) is in the title (H1) and in the opening paragraph naturally – check that you have a compelling title that would drive your audience to click and read your blog, our favorite free tool is the headline analyzer.
- Use H2 headings for subtitles and to separate your blog into readable sections.
- Rename your blog image before uploading to something relevant to your blog (ie. fiber_rich_foods_vancouver_dietitian.jpg VS. 1234567.jpg)
- Add in an alt text to your blog image that describes the image in text for people who can’t see the image , this description can help search engine understand what your image is about (ie. A sign displaying the word fiber along with an array of fibrous foods in the background, including nuts, legumes, vegetables, fruits, oats)
Be Careful Not to Depend on AI
As tempting as it be to use AI to write your blog, it is highly cautioned against using AI to blog. This is because AI content is often duplicated content and it is being penalized and will affect the potential ranking of that blog. You can still utilize AI effectively as a tool in different phases of your blog, such as :
-brainstorming blog ideas
-generating an outline
-organizing content
-summarizing a portion of the blog
Conclusion
Make the most of your PRO membership on BC Dietitians by starting blogging today! Start by brainstorming ideas relevant to your audience, such as nutrition tips, healthy recipes, or industry news. Once you have a topic, outline your post and write it in an engaging and informative style. Remember, it’s more important to get started than to aim for perfection—you can always come back to refine and update your content later.
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